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Outpatient Therapy

Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Leadership

Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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Industry News APTA CSM’s Big Three Topics to Watch

APTA CSM’s Big Three Topics to Watch

February 16, 2018 by Doug Cundiff, MPT, MPH, VP of Net Health 360, Rehab Therapy

APTA CSM’s Big Three Topics to Watch - Net Health Going to be in New Orleans for APTA’s Combined Sections Meeting (#APTACSM) from February 21st to 24th? Make sure to customize your curriculum to balance both clinical and industry information. With well over 300 educational sessions – select courses that will have the most benefit to your own work. Take a moment to plan a schedule that educates you on smart choices for your therapy business and how to create the best experience for your patients.

  1. Find classes discussing the role of physical therapy in population health.
    • America is spending more money on healthcare per person than any other high-income nation. With medical expenditures surmounting $3 trillion dollars annually and health indicators lagging other industrialized nations, we as Americans need to look to fresh healthcare solutions. Part of the reason for the high medical costs relates to chronic conditions being treated regularly with expensive medical technologies. We all know that physical therapy is in a unique position to have a significant impact on this. While at CSM, learn more about the roles rehab therapists can play to improve population health.
  2. Look for sessions on managing value-based payment models.
    • Across the United States, more and more PT clinics are moving away from fee-for-service models and towards value-based payment models. The shift is to provide the best possible care, at the right time, to the right patient, at a realistic price. Outcomes reporting is one of the major factors in a value-based payment model. This means clinics are adjusting to collect patient outcome data and also analyze results. Make it a point at CSM to get comfortable with what value-based payment models look like and think about workflow or documentation changes needed to support them.
  3. Make sure to watch for patient engagement seminars.
    • What’s a clinic without patients, right? Driving patient engagement is, rightfully, a huge industry trend. We all recognize that patients are consumers who have a choice of providers. Ensuring that clinics are facilitating patients needs is crucial to establishing your practice’s reputation. Outside of that, just communicate with your patients. Facilitate a relationship between them and your clinic that keeps them connected to you. These efforts will have an impact on patient attendance goals as well. Make your way to a session at CSM that discusses the benefits of an improved patient experience.

Doug oversees Net Health 360 Professional Services for Rehab Therapy. With 22 years of experience in Rehab Therapy, Doug is an industry guru for best business practices in therapy settings.

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Filed Under: Industry News, Rehab Therapy

About the Author

Doug Cundiff, MPT, MPH

VP of Net Health 360, Rehab Therapy

Doug's responsibilities include helping clients leverage the features and benefits of the Net Health Therapy solution to demonstrate a balance of optimal financial performance and efficiencies with strong patient outcomes. By adopting this philosophy, outpatient therapy clinics become the clear choice for rehab therapy to their consumers, payers, and referral sources. Prior to joining Net Health, Doug spent the past fourteen years with an orthopedic service line development company conducting strategic assessments and implementing best practice programs. Doug also has a clinical background as a physical therapist and over seven years of direct experience with a musculoskeletal service line organization for a large academic tertiary care hospital system.


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