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Outpatient Therapy

Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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Blog Posts Blog Series: Reflections for PTs #2 – Be a Storyteller
Private Practice Therapy

Blog Series: Reflections for PTs #2 – Be a Storyteller

December 4, 2020 by Tannus Quatre, PT, MBA, Vice President of Private Practice at Net Health

My creative writing professor in college once said, “Build a narrative. Show; don’t tell.”

By this, he meant that in order to connect with an audience, you had to communicate in a manner that transcended facts. Create purpose. Use imagination. Appeal to emotion. Essentially, be a storyteller.

Not too long ago, I came across a post by entrepreneurial advisor Martin Zwilling, a blogger and contributor at Forbes.com. He wrote a piece titled “Entrepreneurs Who Master Storytelling Win More,” where he talked about the power of effectively communicating one’s value proposition to customers.

Appeal to Others

Reading the article I thought about how this can also apply across the spectrum to your own physical therapy practice or independent medical practice. As a health care entrepreneur, it’s important that you communicate well with your clients, potential clients, partners, and members of your team. By simply revealing who you are and making yourself relatable, you can appeal to other people’s values and emotions and find common ground with them.

“Most people care the most about the things that touch, move, and inspire them,” Zwilling wrote. “They make decisions based on emotion, and then look for the facts that support these decisions. Thus, it behooves every entrepreneur to learn how to craft stories from their personal experience, and the world at large, that make an emotional connection, as well as tie in the facts.”

Share Your Story

To be a great storyteller, you can paint a picture of your practice and share a little bit about the following:

  • Who you are
  • What you do
  • Where your values lie
  • Why your work is meaningful

Your stories can help you engage and interact with your audience in a special way, and it can inspire other individuals to follow their own path as well.

“The most effective story material comes from firsthand experience, infused with your personal feelings and emotions,” Zwilling wrote. “If you are telling a story you don’t believe in, your audience will sense it instantly. The good news is that they will pick up just as quick on your genuine enthusiasm and conviction.”

Yes, the facts matter, but engaging with your audience matters, too. Let your stories shine while painting a picture of who you are and illustrating what your practice can offer. Be the storyteller others want to listen to and hear more from, just by being you.

Stay tuned next week as we dive in to another personal reflection for PTs.

Download E-book: 7 Compelling Content Channels to Engage Rehab Therapy Patients

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Filed Under: Blog Posts

About the Author

Tannus Quatre, PT, MBA

Vice President of Private Practice at Net Health

Tannus is a marketing expert in outpatient PT practice and speaks nationally on the topics of entrepreneurship, marketing, and finance, and has written articles for numerous publications, including PT in Motion, Impact Magazine, and Advance for Directors in Rehabilitation. In addition, Tannus attended physical therapy school at UCSF and practiced as a physical therapist in outpatient, inpatient, and home health settings.


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