4 Tips to Help You Improve Your Next Meeting with a Referral Source

4 Tips to Help You Improve Your Next Meeting with a Referral Source

Consistent referrals are the mainstay of any physical therapy practice. For many practice owners, constantly worrying about referrals can be a stressful, unwelcome burden causing some to feel self-conscious and uncomfortable. We all have similar insecurities when it comes to marketing our practice and asking for referrals: fear of rejection, fear of saying the wrong…

Self-Compassion for Physical Therapists – The NEW Secret Weapon to Increase Your Productivity

Self-Compassion for Physical Therapists – The NEW Secret Weapon to Increase Your Productivity

Imagine being excited to go to work? Or better yet, imagine walking in the office with a big ol’ smile because you’re so confident of where the practice is headed? Sound like there’s a better chance of Shrek being on the cover of GQ? There’s actually evidence that shows that self-compassion can help all of…

4 Time-saving Tips for Physical Therapy Practice Owners

4 Time-saving Tips for Physical Therapy Practice Owners

How many times are you interrupted each day? Twice a day? Three times a day? More than 10? Unfortunately, most busy therapy practice owners can’t even count the number of times they are interrupted. Do these look familiar? Your bookkeeper calls and needs to speak with you about your latest reconciliation report. Your front desk…

Pandemic-Proof Your Rehab Therapy Practice by Targeting Your Ideal Patient

Pandemic-Proof Your Rehab Therapy Practice by Targeting Your Ideal Patient

As practices around the country begin to get back to business as usual, there is a lot of talk about new procedures, new patterns of communication and caregiving, new schedules and systems. If you’re like me, you’re probably already sick of hearing about the “new normal.” So, let’s talk about fundamentals. As we begin to…

What McDonald’s® Can Teach Physical Therapists About Running a Business

What McDonald’s® Can Teach Physical Therapists About Running a Business

I want you to think about the best restaurant burger you’ve ever had (or perhaps a salad if you’re a vegetarian). McDonald’s® probably isn’t the first name that comes to mind (heck, they’re probably not even in your top 5). So why has this fast food chain been around longer than most of us have…

Drive Physical Therapy Referrals with this Age-Old Strategy

Drive Physical Therapy Referrals with this Age-Old Strategy

There are literally dozens and dozens of physical therapy marketing strategies. Some good. Some bad. In my many years as a physical therapy practice owner, I have tried at least a dozen of them. In the end, I found the most effective strategy was also based on the oldest principle of marketing: build great relationships….

3 Ways Physical Therapists Can Thrive in the Post-Pandemic World

3 Ways Physical Therapists Can Thrive in the Post-Pandemic World

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” -Charles Darwin A desirable skill set for any successful leader, adaptability is a great tool for fostering a growth-minded workplace and a competitive edge. But as we enter a new era of social distancing and a…