June 11, 2021 | Tannus Quatre, PT, MBA

2 min read

Simple Yet Effective Tip #6 for Your Private Practice: Create a Media List

Have you ever thought about who your local media is? When starting your own rehab private practice, this is something that is worth thinking about and taking into consideration. Not only can it help you with your marketing plans, but it can also gear you towards fine-tuned success.

Developing a media list is an essential part of the process, and it can be regarded as an official catalog of ALL your media contacts. From writers to editors to producers and journalists, making sure you can turn to your local press helps create further awareness of your private practice and build a greater clientele.

While it may take some time to conduct your media research, you only have plenty to gain from it in the long run. Here are a few suggestions

Check the Media Source

Print publications often include direct contact info for all their writers, and even some editors, right on their pages. Take full advantage of this available information. You can also easily find this information on websites by looking at the “Contact Us” webpage.

Look at Different Websites 

Media sites often feature staff or newsroom pages. Find and bookmark them for easy and convenient access when you need that information. Make it a regular part of your routine to check websites and look at contacts you can consider reaching out to. 

Give Your Media Sources a Call

Not all media sources are upfront with contact info. But a simple phone call to its main line will nearly always net you the info you need. If you speak to somebody at the front desk, they can also guide you to the right person to speak to so you can avoid trying to figure it out yourself. 

Stay Current and Up To Date With Your Media Contacts

When your list is done… well, it’s not really done. Media lists are constantly changing, so stay vigilant of this by remaining an active media consumer and checking websites for any updated information often.

By gathering your media contacts, this is the first step in making your local press a strong referral source for your clinic. Plus, feel free to have a number of different contacts from the same news organization or source. After all, they call it media relations for a reason.

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