February 26, 2021 | Tannus Quatre, PT, MBA

3 min read

Step #7 to Recruit for Your PT Practice: Attract Top Talent Through Company Benefits

Over the past several weeks, we’ve gone over several steps that can help physical therapists kick off the recruitment process for their private practice. From assembling your team to using networking opportunities to find the right professionals, we’ve offered some tips on how you can make your practice stand out to new potential hires.

Today, we’re going to cover the last step of this series that looks at how you can attract the best talent for your team by focusing on a wide range of benefits. For starters, finding the right team for your business and recruiting the best talent isn’t always a walk in the park. Sometimes we may also think that attracting and retaining good talent that’s out there may require a large compensation package, but this may not always be the case.

It’s Not Just About the Money

In today’s healthcare workforce, money isn’t the most important thing to them. Sure, don’t get me wrong; we need to have food on the table and a roof over our heads. Money does matter to a certain degree but there are other things to consider such as a work-life-balance, camaraderie, and work culture. These are all key drivers of job satisfaction as well. 

The smart owner who can build and highlight such benefits of their work environment may find themselves at the helm of a high performing team, for much less than market rates may otherwise dictate.

Let’s take a look at a few tips that can help draw, attract, and retain the best talent for your team in other appealing ways not necessarily related to money:

Your Work Environment

When you glance around you, would you say that you have a well-equipped facility, a waiting room that is welcoming or a work culture that makes others want to stand alongside your team? These are some of the things that you want to highlight and emphasize and can help showcase the keys to long-term happiness.

The Ability to Be Flexible

Think about what your policies are toward flexible schedules, including part-time work, and necessary time off. Many physical therapists appreciate and enjoy the opportunity to have more control over their schedules, and if this is a characteristic of your work environment, then it is definitely worth mentioning.

Opportunities for Growth

Nobody wants to have their career reach a standstill. Personal development and opportunity for growth is high on the radar of any top physical therapist, and those you are looking for are no exception.  Taking the time to discuss and review growth and leadership opportunities within your private practice is a captivating attention-grabber for the aspiring professional.

Creating Incentives

Many physical therapists would like to have a great salary, but they are also willing to work for it through incentive plans that reward the behaviors and results you are looking for.  Incentive plans that reward productivity, program development, and other elements that contribute to the growth of your business are just a few recommended suggestions to attract good talent while limiting your financial exposure.

And so that wraps it up for this series. We hope you’ve enjoyed the suggestions and tips we’ve offered along the way. Remember, when it comes to recruiting new talent, be open-minded while keeping your eyes on the end goals. There are many recipes to success; it’s about finding what works best for you and your team.    

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