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Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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Blog Posts How to Promote Your Private PT Practice
Private Practice Therapy

How to Promote Your Private PT Practice

October 23, 2020 by Tannus Quatre, PT, MBA, Vice President of Private Practice at Net Health

You’re probably used to doing things the way you’ve done them before. It’s hard to take on new direction and take a chance, understandably so. Taking risks in marketing, however, can be pretty safe, and when you come across something that can take your practice to the next level, then it’s like hitting the jackpot!

When I’m in the process of marketing, I like to encourage myself to think and operate like a promoter. I don’t mean a promoter of physical therapy exactly, but more like an entertainment promoter whose goal is to reach out to and connect with a large audience. I think about what promoters do to grab my attention, and similarly, how can I utilize this for my benefit in physical therapy marketing?

Download the ebook: 7 Compelling Content Techniques to Engage Rehab Therapy Patients in the COVID-19 Era

Be excited

Movies that are expected to be big hits don’t advertise their services after hitting the big screen – they do it well ahead of time instead. And there’s a reason for that. Promotion comes in handy when you’re trying to get the word out there of a product or service. When the blockbuster movie finally hits the theater, you have already probably heard all about it through commercials, pre-release interviews, trailers, and more. The same can be applied to your practice or program. Stay one step ahead of the game and build the enthusiasm and excitement before its release.

Be exclusive

Just getting a ticket to a popular concert or local event is enough to get anybody excited. That’s because since there’s a limited number of tickets available, you want to be sure you can get yours before the event gets sold out. The same can apply to your physical therapy practice. The concept of scarcity or exclusivity is important when promoting your physical therapy services, especially when you consider that you only have certain slots for appointments available per day and a certain number of classes that can be given per week.

Be bold

Physical therapists are typically known to be humble with their quality of care and patient-focused activities. However, when the topic turns to promoting our services, stepping up the game a little bit works in our favor. It’s okay to be loud, bold and outspoken as you promote your value and the benefits your practice provides. Be confident and professional when speaking about your services, and everything else will fall into place naturally.

We can learn a great deal from promoters in the entertainment industry and other arenas, and it would probably help us to pay attention. Think like a promoter and see how your physical therapy market responds – you may just be pleasantly surprised.

 
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Filed Under: Blog Posts Tagged With: Digital Marketing Solutions

About the Author

Tannus Quatre, PT, MBA

Vice President of Private Practice at Net Health

Tannus is a marketing expert in outpatient PT practice and speaks nationally on the topics of entrepreneurship, marketing, and finance, and has written articles for numerous publications, including PT in Motion, Impact Magazine, and Advance for Directors in Rehabilitation. In addition, Tannus attended physical therapy school at UCSF and practiced as a physical therapist in outpatient, inpatient, and home health settings.


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