After the recent congressional recess patients and providers have found themselves in an awkward developmental situation. Congress didn’t address the Medicare therapy cap in a purposeful way, and this inaction has caused distress from the APTA community. The recent bipartisan decision to permanently end the therapy hard cap. On January 1st, the hard cap of $2,010 for physical therapy and speech-language pathology services was instituted, and the exceptions that permit services beyond that value (through use of the KX modifier) no longer apply.
When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]Watch the Webinar