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Outpatient Therapy

Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Leadership

Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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Industry News PT Clinics: Good to Great

PT Clinics: Good to Great

January 18, 2018 by Net Health

Designing your PT clinic to be both efficient and growth-oriented can be a challenge. Not only do you want to make sure the current patient experiences are top-notch, you also want to plan for future evolution. Finding a balance between those two notions can be easier than made out to be. Here is what clinics succeeding in both aspects have recognized in their business models.

1. Invested Staff ­

As you know, Physical Therapy is a service business that needs teams of well-equipped employees. Running a PT operation takes a lot of hands on deck and the staff must be prepared and willing to go above and beyond for every patient they see.

A staff should be equal parts experienced, knowledgeable, and caring.

Experienced: It’s important to have PT’s who have built a history of work. That way they won’t be surprised by unique cases, and can address problems adeptly. Breadth of work can help PT’s identify problems sooner and begin taking the necessary steps of care immediately.
Sociable: Sociability is a trait that can go under the radar, but it’s essential to remember that PT’s have very close relationships with patients. Amicable communication plays a vital role in a patient’s trust in both the physical therapist and the care they are receiving. For a therapist-patient relationship to flourish a foundation of trust and understanding needs to first be established.
Caring: PTs should be devoted to the patient he/she sees. Patients look to them to help find answers for problems that have been potentially plaguing their everyday lives. This is a huge responsibility that a PT takes on!  To truly take on that responsibility effectively, a therapist should want positive outcomes as much as the patient does.

The combination of these three qualities in Physical Therapists is what results in return business, a central part to continuing the growth of a great PT practice.

2. Promoting Professional Development

Great PT Clinics take advantage of continuing education for their staff. A staff that is equipped to changing times is a staff built for future growth. Continued education doesn’t only provide PTs with new tools to approach the future, but also gives them an opportunity for career growth and chance to learn industry trends. On top of that, it provides an occasion to mingle with industry peers. In the field of PT there are countless opportunities for further education.

In example, APTA NEXT brings together hundreds of PTs and provides nationally acclaimed thought leadership. Chances like that are perfect for PTs who want to engage in some industry conversations and see new perspectives.

3. Differentiation from other Practices

What does your clinic offer that others do not? How is your practice different than competing practices of your same size? Figure it out, and utilize it.

If you offer some variety of care or a level of experience that other clinics don’t, it’s a smart way to promote your business. Recognize these differentiations and use them to show patients the potential care they’d receive with your business versus others. If your only offering run-of-the-mill services and run-of-the-mill experience, what’s to keep patients from choosing any of the other clinics that do the same thing?

4. Software and Technology that Works

It’s become the standard for charting, documentation, and billing to be digital. That means it is crucial to have an EMR system that will make the staff’s jobs easier, is accurate, and can be taught.

EMR software is a one-stop shop for many practices, and that shop should be convenient and coherent. Your practice needs the software solution that fits like the perfect shoe. Time spent fumbling around with your EMR is time spent away from patients. Your first priority is great patient care, and an unmanageable electronic system detracts from that.

ReDoc® powered by xfit® is a on stop shop for scheduling, billing, and reporting. Check out what Adam Eubanks, PT, DPT, MS, SCS of Eclipse Physical Therapy & Sports Performance had to say about it:

5. Taking Advantage of Digital Marketing

Like it or not, people are spending more-and-more time online. That means the masses are learning about businesses from Google searches and social media. Don’t let that discourage you, adapt and use it as leverage!

If you haven’t already, learn the huge importance of Google AdWords and Search Engine Optimization. Make your business relevant to the person that goes to Google and searches “clinics to help with chronic-back pain”. You could be one search query away from engaging with a potential patient.

Social Media is your friend and its free! Use social media to keep people who frequent your business up-to-date with new services, post relevant industry related articles, but most importantly it gives patients a chance to sing your praises and ask questions. Checking a business’s social media presence is becoming a key step for potential customers before they commit to a clinics care.

View Video Transcript

My name's Dr. Adam Eubanks. I'm a licensed physical therapist and owner of Eclipse Physical Therapy and Sports Performance in Moon Township. I've been a physical therapist for close to 20 years and a board certified sports specialist for close to 13 years. I recently decided to go out on my own and open up a private practice. I treat a multitude of varying diagnoses. However, in the majority of my patients have some type of orthopedic injury or some type of sports injury.

So when I was exploring different options for EMR systems, one of the biggest components that I was looking for is a system that was an all-in-one system that covered scheduling, documentation, billing, and reporting all in one. For a private practice, it's very important. I schedule my patients, I bill my patients, I do the reporting myself, and I document. A system that is able to do that for me all under the same umbrella is a lot more efficient for me.

ReDoc powered by xfit has been very easy to use. It is very easy to navigate through both the scheduling side as well as the documentation side. Having an integrated billing system as well has created a lot less time having to worry about the billing side. Spending less time documenting, spending less time billing has been able to free me up more to concentrate on patient care.

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Filed Under: Industry News, Rehab Therapy

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