Believe it or not, it’s that time of year again.
Now that we’ve entered November, today marks just 57 days until calendar year medical benefits will reset for many of your patients.
Renewed deductibles, expiration of existing insurance plans, and the zeroing of health savings accounts will mean more money out of pocket for your patients. As you’re aware, this has a tendency to accompany the delay of non-urgent care, resulting in decreased volumes and revenues for rehab practices shortly after the first of the year.
This cyclical nature of medical benefits should come as no surprise, as it is something we see year in and year out. The fact that there is something that can be done about it now is something that many practices neglect to realize, however, leaving opportunity out on the doorstep even in light of this predictable, annual occurrence.
So, what do you do about it? The answer is simple: remind your patients.
This is a busy time of year, and while patients also realize that their medical benefits will be reset in just a few short months, day-to-day life often trumps important details like this that can result in the savings of hundreds, if not thousands, of dollars in out-of-pocket healthcare expenses.
A simple form letter sent out by mail merge, a mass email distribution, individual phone calls, or in-office reminders are all easy and accessible ways to remind your patients that if they anticipate the need for physical therapy, now is the time to act.
A gentle reminder to your patients may go a long way toward saving them money, ensuring their health, and making them appreciate that you’re looking out for them in more ways than one.