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Outpatient Therapy

Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Hospice

Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Leadership

Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Our Culture

Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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Blog Posts Setting New Goals for Your PT Practice in 2021
Private Practice Therapy

Setting New Goals for Your PT Practice in 2021

January 7, 2021 by Tannus Quatre, PT, MBA, Vice President of Private Practice at Net Health

One of the best ways to kickstart your physical therapy practice on the right foot is by thinking about some simple goals you’d like to set for the new year. It’s an effective way to “move the needle” and get your business running at full speed with clear intention and focus.

We live in a world with constant distractions and interruptions, so it’s easy to see why a practice owner can sometimes feel overwhelmed. They may not know what tasks to tackle first, or they may feel like they don’t have enough time to dedicate their full attention and energy to their business. This nearsighted, reactionary focus – while understandable – can be a difficult mindset to change, however it requires only some lightweight discipline and conscious effort in order to achieve.  

Here’s a few suggestions on what to keep in mind when developing your 2021 goals:

Limit Your Goals To No More Than Five

You don’t want to aim for a list of goals that are all over the place. By selecting up to five goals for the new year, you can focus on the things that are important to your happiness and success. This can help eliminate any objectives that are currently not a priority.

Make Your Goals Aligned With Your Personal Objectives

See how some of your goals can go hand-in-hand with other intentions you may have in mind. For example, if financial security is required in order for you to be happy and at ease, then look at how you can create business goals that will get you one step closer to financial freedom.

Be Specific and Measurable

Outline the specific numbers you’d like to achieve as they relate to your business goals. Think of it this way: A volume of objective of 2,000 patient visits this year is specific and can be measured whereas a goal of “doing better than last year” cannot.

Create Goals for Different Aspects of Your Private Practice

When working on your goals for the new year, there are specific objectives you can consider across the board: volume, revenue, patient satisfaction, and clinical outcome goals, just to name a few. Making sure to cover goals that touch on various areas of your business is better than focusing on goals that solely touch on say revenue or profitability.

Vary the Time Commitments and Deadlines of Your Goals

You can also adjust your goals according to different timelines. Creating a mix of monthly, quarterly, and/or annual goals gives you the opportunity to not only have some flexibility, but to also make any tweaks along the way as they are deemed necessary.

Start the new year with your business goals in mind. With the right attitude and the right focus, you and your team will be able to meet several 2021 objectives and keep your workflow running smoothly.

4 Ways Cloud-Based EMR Solutions Improve Rehab Therapy Clinic Management

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About the Author

Tannus Quatre, PT, MBA

Vice President of Private Practice at Net Health

Tannus is a marketing expert in outpatient PT practice and speaks nationally on the topics of entrepreneurship, marketing, and finance, and has written articles for numerous publications, including PT in Motion, Impact Magazine, and Advance for Directors in Rehabilitation. In addition, Tannus attended physical therapy school at UCSF and practiced as a physical therapist in outpatient, inpatient, and home health settings.


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