Data-Driven Rehab Therapy Drives Patient Engagement
The most important component to successful rehab therapy outcomes is a relationship build on actionable data Rehab therapy is a partnership—not just between the therapists and nurses who interact with patients, but also between the therapists and the patients themselves. To achieve functional improvement, a patient must be equally as invested in their own recovery…
Is Healthcare SEO Really Worth the Investment?
Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about things like artificial intelligence, search engines and healthcare SEO. Today, the healthcare industry digital marketing landscape has changed dramatically. Instead of just print options, medical professionals…
3 Easy Steps for More Online Physical Therapy Reviews
If you’re reading this post, then you likely already know some of the benefits of how online reviews can help a physical therapy clinic’s digital reputation. In fact, more than 90% of people use online reviews in some capacity to evaluate healthcare providers.1 What you might not know is that online reviews also help with…
Staying the Course: 4 Ways to Reduce Patient Drop-Off in Rehab Therapy
Treatment doesn’t stop when patients’ primary health concerns have been addressed. From post-surgery outpatient therapy to post-injury optimization for sports performance, patients are best served by completing the entirety of their plans of care (POCs) to improve long-term outcomes. The challenge? Patient drop-off. Recent study data found that 28.55% of elderly patients attending tertiary care therapy…
Meeting Wound Care’s Toughest Business Challenges
As any owner or manager of a wound care clinic or administrator of a skilled nursing home or acute care facility can attest, it’s tough out there. Those providing wound care services to millions of Americans on a daily basis have to deal with staffing, operational, regulatory, marketing and a score of other issues. What…
Do Online Reviews Matter for SNF Rehab Therapists? You Bet They Do!
If you have an opinion but decide not to express it online, does it truly carry any significance? We ask this in jest, of course, as sometimes it can seem we live in an era of extreme subjectivity. Through countless websites and apps, people are encouraged to share their personal experiences so often that it…
The Value of Retention: Rehab Therapy Marketing to Inactive Patients
Here’s a statistic that may blow your mind: It can be anywhere from five to 25 times more expensive to acquire a new customer or client than it is to keep a current one.1 That sobering figure comes to us courtesy of the Harvard Business Review. And yet, when our Net Health team speaks to…