Say What?! Responding to Online Reviews for Physical Therapy

Say What?! Responding to Online Reviews for Physical Therapy

Online reviews and “reputation management” are major components of modern digital marketing, and for good reason. A recent local consumer review survey stated that 92% of consumers read online reviews, meaning more consumers than ever are willing to do their research before choosing a product or service. So, needless to say, online reviews affect all…

Jupiter Medical Proves You Don’t Need More Marketing Staff to Move the Needle

Jupiter Medical Proves You Don’t Need More Marketing Staff to Move the Needle

It’s no secret that more and more people are turning to the internet to find and evaluate medical providers. Last year, The Cary Grossman Health & Wellness Center, the largest of Jupiter Medical Center’s 13 rehab therapy locations in Jupiter, FL, realized that its online presence was lagging behind the competition and online reviews weren’t…

5 Tips for Effective Storytelling in Physical Therapy Marketing

5 Tips for Effective Storytelling in Physical Therapy Marketing

Arguably one of the most impactful shows of the last decade was Game of Thrones. Despite the controversial last season (you may still feel strongly about it yourself), HBO has recently released the trailers for the prequel show. With such a divided audience and a bad taste for the franchise in many viewers’ mouths, why…

Net Health’s Patient Engagement Marketing Solution Boosts Jupiter Medical’s Online Presence

Net Health’s Patient Engagement Marketing Solution Boosts Jupiter Medical’s Online Presence

The Cary Grossman Health & Wellness Center, the largest of Jupiter Medical Center’s 13 rehab therapy locations in Jupiter, FL, found itself in need of a digital marketing solution to stay relevant and competitive in today’s changing marketplace. Despite a steady flow of referral customers, the center recognized that more and more people turn to…

6 Physical Therapy Content Marketing Resolutions for 2022 – Gridiron Edition

6 Physical Therapy Content Marketing Resolutions for 2022 – Gridiron Edition

We’re gearing up for college football’s bowl season and the Super Bowl is around the corner. Whether or not you’re a football fan, it’s hard this time of year to ignore how the sport has taken over our lexicon. For instance, you don’t have to be a fan of the gridiron to know what it…

3 Free Google Marketing Tools for Physical Therapists to Use Right Now

3 Free Google Marketing Tools for Physical Therapists to Use Right Now

We all know Google. Their products and service offerings pervade everyday life, with everything from email to cell phones.  But the most useful Google tool for many physical therapy business owners has always been their original product: online search. The budget-friendly tool provides a “quick and dirty” means to research the industry, our own businesses,…