Arguably one of the most impactful shows of the last decade was Game of Thrones. Despite the controversial last season (you may still feel strongly about it yourself), HBO has recently released the trailers for the prequel show. With such a divided audience and a bad taste for the franchise in many viewers’ mouths, why…
A good carpenter will always tote around a truckload of tools, ready and prepared to tackle most any job. And yet when the carpenter steps from the truck and onto a job site, the one tool we all envision dangling from his or her tool belt is universal: a simple, solid, well-used hammer. When it…
We’re gearing up for college football’s bowl season and the Super Bowl is around the corner. Whether or not you’re a football fan, it’s hard this time of year to ignore how the sport has taken over our lexicon. For instance, you don’t have to be a fan of the gridiron to know what it…
We all know Google. Their products and service offerings pervade everyday life, with everything from email to cell phones. But the most useful Google tool for many physical therapy business owners has always been their original product: online search. The budget-friendly tool provides a “quick and dirty” means to research the industry, our own businesses,…
Improve your physical therapy website SEO through a content marketing strategy that makes consistent use of inbound and outbound links.
Let’s face it, we all want our business to be at the top of the “pile” when it comes to internet searches. Like it or not, it’s actually a good thing that all 141 million results for “physical therapy Chicago” don’t end up sharing the very top of the search results. That would be a…
We use online reviews for everything — finding a new restaurant, seeing if a new movie is worth checking out, deciding if a purchase is worth our money, etc. But did you know that 90% of people use online reviews in some capacity to evaluate healthcare providers?1 While this may initially be a scary thought,…
Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click…
Spend five minutes researching therapy advertising or healthcare marketing and you can rest assured you’ll be inundated with a truckload of acronyms: SEO, PPC, CTA, CTR, etc. And unless you’ve got a background in advertising or marketing, the only acronym you can think about is OMG. If that’s how you feel, good news. It’s completely okay and…
Most physical therapy clinics know that marketing is an essential business operation. But the cost of marketing activities is enough to make even seasoned marketers groan, especially when returns may not be immediately obvious. While marketing costs are often unavoidable, there are plenty of opportunities to market your business for free that often get overlooked. The key…