Website Links: Why They’re Critical for Physical Therapy SEO
Improve your physical therapy website SEO through a content marketing strategy that makes consistent use of inbound and outbound links.
4 Ways to Improve Local Online Search
Let’s face it, we all want our business to be at the top of the “pile” when it comes to internet searches. Like it or not, it’s actually a good thing that all 141 million results for “physical therapy Chicago” don’t end up sharing the very top of the search results. That would be a…
Opportunity: The Operative Word in Online Reviews for Rehab Therapy
We use online reviews for everything — finding a new restaurant, seeing if a new movie is worth checking out, deciding if a purchase is worth our money, etc. But did you know that 90% of people use online reviews in some capacity to evaluate healthcare providers?1 While this may initially be a scary thought,…
Should I Use SEO or PPC for My Healthcare Organization?
Spend five minutes researching therapy advertising or healthcare marketing and you can rest assured you’ll be inundated with a truckload of acronyms: SEO, PPC, CTA, CTR, etc. And unless you’ve got a background in advertising or marketing, the only acronym you can think about is OMG. If that’s how you feel, good news. It’s completely okay and…
3 Free But Forgotten Marketing Channels for Physical Therapy Businesses
Most physical therapy clinics know that marketing is an essential business operation. But the cost of marketing activities is enough to make even seasoned marketers groan, especially when returns may not be immediately obvious. While marketing costs are often unavoidable, there are plenty of opportunities to market your business for free that often get overlooked. The key…
How Outpatient Therapy Clinics Can Increase Direct Referrals
There isn’t a single form of marketing that is more effective, economical, and conversion-driving than a direct referral. The ability to create and cultivate raving fans who generate business for you is the most sustainable way to stretch your marketing dollar and ensure the longevity of your practice. Knowing this, it begs the obvious follow-up…
