When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]
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Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]
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Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers. One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James. Recent social movements like Black Lives […]
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Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”. The purpose of this event was to have a truly open conversation about the controversial but relevant […]
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It’s no secret that new patient acquisition is one of the largest challenges faced by physical therapy practices, second only to patient retention. Recent studies indicate that physical therapy completion rates are as low as 45.5%, with a substantial treatment dropout rate of nearly 20%.¹ Unfortunately, it’s not just patient health that suffers from this […]
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With all of the changes going on in healthcare as a result of COVID-19, many physical, occupational and speech therapists are looking for opportunities to provide care in their patients’ homes. One avenue to deliver services at home is by setting up a rehabilitation agency to bill the services. There are a lot of advantages […]
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The Business School 101 for Physical Therapy series is designed for outpatient therapy business owners and leaders. Over the next several weeks, we will explore concepts and strategies within business operations, marketing, finance, customer knowledge, and more. Of course, it is not meant to replace a traditional MBA, but we hope it will provide helpful […]
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Spend five minutes researching therapy advertising or healthcare marketing and you can rest assured you’ll be inundated with a truckload of acronyms: SEO, PPC, CTA, CTR, etc. And unless you’ve got a background in advertising or marketing, the only acronym you can think about is OMG. If that’s how you feel, good news. It’s completely okay and […]
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The Business School 101 for Physical Therapy series is designed for outpatient therapy business owners and leaders. Over the next several weeks, we will explore concepts and strategies within business operations, marketing, finance, customer knowledge, and more. Of course, it is not meant to replace a traditional MBA, but we hope it will provide helpful insights, tips, or refreshers for growth-minded business novices and veterans alike. Four Steps to a Lease that […]
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If clinicians around the country were asked to describe their therapy practice over the past 15 months, it’s unlikely that any would use the terms “healthy” or “thriving.” Rehab therapists and clinic owners have faced insurmountable challenges — and chances are, your practice and its revenue have felt the weight. With the world beginning to return to normal, it’s time for your practice to […]
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The Business School 101 for Physical Therapy series is designed for outpatient therapy business owners and leaders. Over the next several weeks, we will explore concepts and strategies within business operations, marketing, finance, customer knowledge, and more. Of course, it is not meant to replace a traditional MBA, but we hope it will provide helpful insights, tips, or refreshers for growth-minded business novices and veterans alike. If you own or manage a […]
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The Business School 101 for Physical Therapy series is designed for outpatient therapy business owners and leaders. Over the next several weeks, we will explore concepts and strategies within business operations, marketing, finance, customer knowledge, and more. Of course, it is not meant to replace a traditional MBA degree, but we hope it will provide helpful insights, tips, or refreshers for growth-minded business novices and veterans alike. Being in a therapy […]
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Most physical therapy clinics know that marketing is an essential business operation. But the cost of marketing activities is enough to make even seasoned marketers groan, especially when returns may not be immediately obvious. While marketing costs are often unavoidable, there are plenty of opportunities to market your business for free that often get overlooked. The key […]
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Over the past several weeks, I have gone over a few suggestions that I believe can prove to be effective for your private practice and help it to thrive. As we wrap up this blog series, there is one more thing I’d like to talk about: the importance of setting priorities for your business. With […]
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There isn’t a single form of marketing that is more effective, economical, and conversion-driving than a direct referral. The ability to create and cultivate raving fans who generate business for you is the most sustainable way to stretch your marketing dollar and ensure the longevity of your practice. Knowing this, it begs the obvious follow-up […]
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Although we’ve covered a lot in this series, there’s a couple of things I’d still like to share with you before we come to a close. And this one concerns your staff meetings, and why getting valuable feedback from them matters for your business. Do you hesitate to schedule staff meetings for fear of wasted […]
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