When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]
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Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]
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Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers. One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James. Recent social movements like Black Lives […]
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Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”. The purpose of this event was to have a truly open conversation about the controversial but relevant […]
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The importance of goal-setting is something we teach every kid in this country. And the chances are high that you too probably remember learning about SMART goals at one point or another (Specific, Measurable, Achievable, Relevant, Time-Bound). But as we get more seasoned in life and the noise of the world gets louder, it can […]
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When you’ve marketed your private practice and have a steady flow of patients, you may think your work is done, but it’s important to track your data in order to continue monitoring your marketing success. Measuring Referral Metrics Adding numbers to simple metrics is critical to knowing what marketing tactics are working to your benefit, […]
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Changes in patient demand, the tumultuous landscape left by the COVID-19 public health emergency (PHE), and an industry-wide shift toward value-based care have created an ultra-competitive rehab therapy market. And while practices can pay for traditional marketing to acquire patients, building successful referral streams is still one of the most cost-effective ways to drive new […]
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Since 2013, the federal law has required a 2% reduction to the reimbursement (applied to the 80% of the allowed charge) that a participating provider would receive directly from Medicare; this reduction in payment is referred to as “sequestration” because a set percentage of money is automatically removed (or “sequestered”) from the amount of funding […]
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An important step in a properly executed marketing strategy is one that is commonly missed – having an objective. Establishing what you are trying to achieve in a specific statement can help gauge the effectiveness of your marketing strategy for your PT. Plus, an objective works best when it is used as a point of […]
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In this article, I will answer the following questions regarding the supervision requirements of a physical therapist assistant (PTA) by a physical therapist (PT) and an occupational therapy assistant (OTA) by an occupational therapist (OT) under Medicare Part B outpatient therapy services for calendar year 2021: What are the supervision requirements of a PTA or […]
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Recent Acquisition of Casamba Extends Capabilities for Providers We recently announced that Net Health has acquired Casamba, LLC, a provider of electronic medical record (EMR) solutions for physical, speech and occupational therapy providers as well as home health and hospice agencies. The move continues our efforts to further expand our presence in the post-acute care […]
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Let me just say it: I believe in the power of a mission to guide a practice. In my opinion, a mission defines a company’s reason to be, and it allows employees to focus on a single essence for which they stand. The mission statement is a formal notation of this essence; however, it is […]
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The rehab therapy private practice industry proved something major throughout the public health emergency (PHE) brought on by the COVID-19 pandemic. We are resilient. Private practices have worked incredibly hard to quickly react and adapt to the rapidly changing landscape. But as the industry starts to see the light at the end of the tunnel, […]
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In the work industry, pretty much everyone takes notes. Whether for team meetings, phone calls, interviews or more, capturing information for later retrieval is key to the successful use of your time. And while anyone can take notes in a digital form or on paper, one of the best ways to utilize your notes for […]
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The Internet can be a great source of research and communication, especially if used wisely. In order to make sure your time online is productive and time-efficient, we’ve compiled a list of tips that can help any rehab therapist make the best use of it. 1. Bookmark Commonly Used Websites Bookmarking your favorite websites or […]
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While we teach our kids not to worry about what other people think, that advice is sadly not applicable when it comes to running a private practice therapy business. With increasing competition, industry transparency taking center stage, and the world continuing to become more digital, our online reputations couldn’t be more vital to our success […]
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