Healthcare Digital Marketing Toolkit:
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Is Healthcare SEO Really Worth the Investment?
Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click […]
Read MoreShould I Use SEO or PPC for My Healthcare Organization?
Spend five minutes researching therapy advertising or healthcare marketing and you can rest assured you’ll be inundated with a truckload of acronyms: SEO, PPC, CTA, CTR, etc. And unless you’ve got a background in advertising or marketing, the only acronym you can think about is OMG. If that’s how you feel, good news. It’s completely okay and […]
Read More3 Free But Forgotten Marketing Channels for Physical Therapy Businesses
Most physical therapy clinics know that marketing is an essential business operation. But the cost of marketing activities is enough to make even seasoned marketers groan, especially when returns may not be immediately obvious. While marketing costs are often unavoidable, there are plenty of opportunities to market your business for free that often get overlooked. The key […]
Read MoreHow Outpatient Therapy Clinics Can Increase Direct Referrals
There isn’t a single form of marketing that is more effective, economical, and conversion-driving than a direct referral. The ability to create and cultivate raving fans who generate business for you is the most sustainable way to stretch your marketing dollar and ensure the longevity of your practice. Knowing this, it begs the obvious follow-up […]
Read MoreIs a Positive Online Presence Really Necessary for Physical Therapy Providers?
You don’t have to go far in today’s business climate to hear a barrage of digital marketing buzzwords about the quality of your online presence. Reputation management…Search Engine Optimization (SEO)…Business Citations…Revenue Funnels. And while these words certainly sound important, here are the real questions. Is a positive online presence that encompasses these concepts really necessary […]
Read MoreOpening Back Up: 3 Reasons Why Right Now is the Time for Digital Advertising in Physical Therapy
Strike while the iron is hot. It’s tempting to gloss over cliché phrases, but this is one that couldn’t be more pertinent to the current status of the physical therapy marketing landscape. As the country begins lifting COVID-19 restrictions after a long uphill year-and-a-half battle, many rehab therapy providers are looking to better their balance […]
Read More5 Strategies for Generating Powerful Reviews Online to Grow Your Therapy Business
Reviews have been around for a long time, helping us to decide what movie to see or which restaurant to attend for date night. And while writing them used to be a job reserved for critics, today anyone can share their feedback for the world to see with online reviews. In essence, online reviews are […]
Read More7 Rules of Reputation Management for Physical Therapy Marketing
Being great at your job used to be enough to drive new business through the door. However, as big data and online information accessibility continue to reshape the physical therapy market, things are changing. Now, your online reputation is more important than ever and is a direct factor in how successful your team is at […]
Read MoreHow to Promote Your Private PT Practice
You’re probably used to doing things the way you’ve done them before. It’s hard to take on new direction and take a chance, understandably so. Taking risks in marketing, however, can be pretty safe, and when you come across something that can take your practice to the next level, then it’s like hitting the jackpot! […]
Read MoreDistinguish Your PT Brand Through Personality
When promoting your PT, traditional marketing avenues such as advertising, website, and sponsorships are available anywhere you look. But if you want to differentiate your practice and take it a step further, there is one important aspect that will really stand out from the rest – your personality. Your personality – and that of your […]
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