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Outpatient Therapy

Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Hospice

Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Leadership

Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Our Culture

Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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SNF + Senior Living

Top 5 SNF Trends in a Post-COVID Market

September 15, 2020 by Net Health

While the slow return to pre-pandemic normalcy comes with the promise of familiar healthcare functionality, permanent changes are also part of the post-COVID skilled nursing facility (SNF) market. From increased demand for agile care practices to the performance improvements that come with robust telehealth solutions1, navigating the “next normal” demands a new approach from SNFs at scale.

Here’s a look at five top SNF trends in a post-pandemic world.

1. Enhanced Practice Flexibility

Both supply and third-party provider chains were significantly impacted2 as the Coronavirus shifted from a regional issue to a worldwide pandemic. SNFs were suddenly faced with performance and partnership challenges as necessary supplies and skilled staff were in short supply, even as demand for top-quality care rapidly increased.

While new vendors and evolving best practices have emerged to help stabilize supply issues, we are seeing that SNFs are faced with the challenge to become flexible. From potential second or third waves of current crisis concerns to another worldwide pandemic event, practice flexibility is emerging as one of the pillars for a strong foundation for SNF success.

2. Improved Process Functionality

While familiar processes and legacy tools were often enough to meet care standards and empower staff to complete key tasks, COVID, many SNFs were forced to close temporarily or shut down permanently3 as existing issues became overwhelming to manage.

As a result, we advise SNFs to prepare for rapid process pivots by identifying key areas of concern, prioritizing care-based value, and reducing total complexity to increase overall agility.

3. Building Proactive Practitioner Frameworks

Skilled nursing practitioners are in demand as SNFs look to bolster expertise and improve patient outcomes. This need is largely driven by compliance concerns. With over 40% of all COVID-19 deaths in the U.S. linked to nursing homes4, regulatory oversight is on the rise.

Developing proactive practitioner frameworks can anticipate the need for post-pandemic staff increases, address compliance concerns around facility management at their source and adapt to employ flexible hiring solutions that balance budgets without sacrificing care.

4. Respecting Patient Freedom

While high-quality therapy within SNFs has been shown to reduce the length of short-term stays and improve overall outcomes5, many patients are now understandably reluctant to move from their homes to SNFs.

From increased availability of telehealth options to concerns over facility processes and practices, SNFs may want to establish reciprocal relationships with patients and their families and consider providing ample evidence that facility operations meet (or exceed) both state and federal health standards.

5. Implementing Prescriptive Priorities

Pre-COVID, patient data was a beneficial resource for SNFs. Post-pandemic, it’s invaluable.6 From tracking potential problems to gaining an increased understanding of patient needs to compiling complete compliance documentation, SNFs will require purpose-built data analytics tools capable of delivering prescriptive insight at scale.

Embracing the Change

In a post-COVID market, SNFs are eager to get back to business as usual, but must also account for permanent changes to process, practitioner, and patient care best practices.

Want to learn more? Download our e-book — 5 SNF Trends for a Post-Pandemic World — for a deeper exploration of these trends and the future of skilled nursing facilities.

References:

  1. Fierce Healthcare, “Trump signs executive order to expand telehealth, boost rural health care,” Aug 3, 2020.
  2. Annals of Internal Medicine, “Health Care Supply Chains: COVID-19 Challenges and Pressing Actions,” May 5, 2020.
  3. dcist, “The Skilled Nursing Facility at UMC Closed Due to Coronavirus. Now It’s Shutting Down Permanently,” July 7, 2020.
  4. The New York Times, “More Than 40% of U.S. Coronavirus Deaths Are Linked to Nursing Homes,” July 30, 2020.
  5. White E, Kosar M, Rahman M, Mor V, “Trends In Hospitals And Skilled Nursing Facilities Sharing Medical Providers, 2008-16,” August 2020.
  6. Martin T, “SNFs Need Real-Time Data to Succeed,” May 2019.
 
 
 
 
 
 
 
 
 

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