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Outpatient Therapy

Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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Blog Posts Why Decentralized Clinical Trials are Here to Stay
Wound Care

Why Decentralized Clinical Trials are Here to Stay

February 1, 2021 by Nico O' Kuinghttons, Vice President, Business Development, Tissue Analytics

Will some of the many changes we’ve seen in clinical trials be with us after the pandemic subsides, or will they fade away as we return to what is familiar? There’s a lot to unpack in that one question. However, one trend experts believe will remain for a variety of reasons – including cost, efficiency and outcomes – is that of Decentralized Clinical Trials.

And while that is a good thing, there are some key issues to review to maximize its benefit and ensure we don’t go back in time.

Identifying the optimal patient population: follow the comorbidity

Since the pandemic, decentralized clinical trials have taken center stage in the marketplace. Faced with a growing need to conduct trials remotely, researchers are working diligently to develop guidelines, especially when it comes to the recruitment of patients.

We’ve found the best approach is to follow the comorbidity, which will lead to patients with the prevalence of wounds suited for a trial. For example, most patients who develop chronic wounds have diabetes. Many are also disenfranchised from traditional healthcare due to various obstacles, such as traveling to a wound clinic.

When the wound becomes untenable, they are forced to find a care center. These referral sources become centers for study recruitment. However, staff is often too busy with screening and enrolling to participate fully and ensure the right patients are tapped. Automated tools managed by experienced researchers can help to identify clinicians who help find appropriate patients.  Those individuals can then be efficiently enrolled in trials, saving time and money for the sponsoring organization.

Preventing the proverbial pickle

Study sponsors must be aware of patient needs to keep them enrolled and engaged in a study. Patient centricity, or developing trial protocols that keep the patient in mind, is critical. We must ensure trials are convenient and simple for patients who enroll.

That same concept also applies to study administrators, who carry many responsibilities. They often have to guide the sponsor on how to execute the trial for success. They are the ones that have to encourage the sponsor to try new things while also mitigating risks.

As a result, trial administrators are often in a proverbial pickle because they have the pressure to ensure success. That pressure may make it tempting to go back to the “old school” ways of clinical trials. Partners who make the clinical trial process efficient and seamless for study sponsors will encourage the ongoing expansion of decentralized clinical trials.

Steps to ensure virtual clinical trials continue to grow

There are other steps to consider to ensure decentralized clinical trials continue to grow. It starts by focusing on three basic principles.

  1. Always keep in mind the primary outcome measures so that the study protocols are focused on end-goals.
  2. As a plan sponsor, ensure you select the right partners (CRO, Investigator, etc.) for each specific trial. Not all CRO/Investigators are alike. Some are more experienced in specific conditions than others. Find the ones that best meet your goals.
  3. Ensure the trial is designed and executed to conform to the realities of today. We continue to live in a pandemic- and post-pandemic era. Digital tools and patient monitoring must be considered to continue to enjoy the benefits of these advancements and #notgoingback, a now trending hashtag in the industry.

The expansion of decentralized clinical trials should be welcomed by all in the industry, including researchers, study administrators and patients. If we follow basic principles and keep our eyes on study goals, patient outcomes, and sponsor needs, we’ll all benefit and establish a new standard of excellence for clinical trial research.

Sign up for a free demonstration of how a patient and sponsor-centric clinical trial can work.

#notgoingback

 
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About the Author

Nico O' Kuinghttons

Vice President, Business Development, Tissue Analytics

Nico O’Kuinghttons heads the Clinical Research and Real World Evidence business for Tissue Analytics, a Net Health company. He has nearly a decade of experience advancing Real World Data into the wound care research space supporting evidence from Efficacy, Safety and Health Economics & Outcomes Research (HEOR) into the market. Additionally, Mr. O’Kuinghttons has driven the use of a novel mobile imaging solution (Tissue Analytics) into the wound, burn and dermatology research space – spanning deployments in a wide array of clinical trials presently deployed in 38 countries across five continents.


See all posts by Nico O' Kuinghttons

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