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Outpatient Therapy

Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Leadership

Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Our Culture

Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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Blog Posts Those We Serve: Why our Customer Matters
Private Practice Therapy

Those We Serve: Why our Customer Matters

February 5, 2021 by Tannus Quatre, PT, MBA, Vice President of Private Practice at Net Health

We’ve taken a moment to pause from our Steps to Recruit for Your PT Practice series (see the most recent blog here) in order to honor Patient Recognition Week. It’s a week where we want to acknowledge the role of the patients and customers in our lives, and how valuable they are to us.

Customers are an essential part of the business that we do. And while this term is still growing as part of the healthcare vernacular, the notion of the “customer” is becoming an acceptable word to describe those we serve in the community.

Who Is the Customer? Who is the Patient? 

As previously stated, my preferred definition is, those we serve. More importantly, those we want to serve. When we look at it from this viewpoint, it gives way to a wide new perspective on the concept of the customer and what they mean to us. Beyond that, it also allows us to not just think about the person in need of care, but to also consider their family and loved ones, their friends, and the community of people around them.

A Community of Helping Individuals 

This definition, as directed at the professional referral segment (physicians and other healthcare professionals), allows for a wide recognition of the customer as well. If you think about it, the physician is also the customer, so are other individuals around them. That includes the receptionist, the office manager, the referral coordinator and anyone else who may have influence in the decision to mention your name.

By taking the time to answer the question who is the customer and why does the customer matter, it gives us greater insight and perspective into understanding why they turn to us for support and help. We’re thankful for them as they are thankful for us.

7 Compelling Content Channels to Engage Rehab Therapy Patients in the COVID-19 Era

Grow Your Business by Engaging New and Existing Patients with Relevant Content

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About the Author

Tannus Quatre, PT, MBA

Vice President of Private Practice at Net Health

Tannus is a marketing expert in outpatient PT practice and speaks nationally on the topics of entrepreneurship, marketing, and finance, and has written articles for numerous publications, including PT in Motion, Impact Magazine, and Advance for Directors in Rehabilitation. In addition, Tannus attended physical therapy school at UCSF and practiced as a physical therapist in outpatient, inpatient, and home health settings.


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