When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]
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Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]
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Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers. One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James. Recent social movements like Black Lives […]
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Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”. The purpose of this event was to have a truly open conversation about the controversial but relevant […]
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The importance of goal-setting is something we teach every kid in this country. And the chances are high that you too probably remember learning about SMART goals at one point or another (Specific, Measurable, Achievable, Relevant, Time-Bound). But as we get more seasoned in life and the noise of the world gets louder, it can […]
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When you’ve marketed your private practice and have a steady flow of patients, you may think your work is done, but it’s important to track your data in order to continue monitoring your marketing success. Measuring Referral Metrics Adding numbers to simple metrics is critical to knowing what marketing tactics are working to your benefit, […]
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Changes in patient demand, the tumultuous landscape left by the COVID-19 public health emergency (PHE), and an industry-wide shift toward value-based care have created an ultra-competitive rehab therapy market. And while practices can pay for traditional marketing to acquire patients, building successful referral streams is still one of the most cost-effective ways to drive new […]
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Over the course of the COVID-19 pandemic, clinicians have constantly sought out new ways to best treat patients. While there have been some exciting new therapies for the treatment of COVID-19, equally promising are the innovative applications of existing therapies. As we have seen so many times over the past year, physicians, nurses, and researchers have […]
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Advance care planning (ACP) is a critical component in end-of-life care. By proactively considering how, when, and where they prefer to receive medical treatment, hospice patients can both streamline care processes and significantly reduce the stress of familial decision-making in the event they can’t speak for themselves. According to the CDC, however, 70 percent […]
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Since 2013, the federal law has required a 2% reduction to the reimbursement (applied to the 80% of the allowed charge) that a participating provider would receive directly from Medicare; this reduction in payment is referred to as “sequestration” because a set percentage of money is automatically removed (or “sequestered”) from the amount of funding […]
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At Net Health, we’ve long said “we strive to grow personally, professionally and in our communities.” One of our communities is the State of Georgia, where over 10% of our employees and many of our customers are located. I believe that Georgia’s newly adopted Election Integrity Act restricts voting rights in ways that are damaging […]
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It’s hard to believe as we reflect over the past year but virtually everything has changed in healthcare. What once was considered leading edge – such as decentralized clinical trials – has started to become the norm. As we slowly move to a “new normal” (whatever that may be), many in the industry are asking […]
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An important step in a properly executed marketing strategy is one that is commonly missed – having an objective. Establishing what you are trying to achieve in a specific statement can help gauge the effectiveness of your marketing strategy for your PT. Plus, an objective works best when it is used as a point of […]
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When a patient is in hospice, all-around care becomes essential for families who are struggling to come to terms with a new reality. Granted, the pain and anguish of this difficult time may manifest itself in different ways from one family member to another. But the resources and support that hospices provide may be key […]
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Workflow strategy has a place in every type of business and nowhere is it more important than in the constantly evolving world of medicine. In an interview on the “Speaking of Wounds” podcast, Net Health’s Cathy Thomas Hess details just how crucial strategic workflow management is to the success of any wound care business, and […]
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In this article, I will answer the following questions regarding the supervision requirements of a physical therapist assistant (PTA) by a physical therapist (PT) and an occupational therapy assistant (OTA) by an occupational therapist (OT) under Medicare Part B outpatient therapy services for calendar year 2021: What are the supervision requirements of a PTA or […]
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