The past year has been an absolute whirlwind for the rehab therapy private practice industry as a result of the COVID-19 public health emergency (PHE). Many practices saw a reduction in revenue, increased expenses, and the loss of critical staff brought on by patients shying away from treatment.

Now is a good time for rehab therapists in private practices to rethink how they acquire business, how their marketing message may need to change, and what actions are needed to recover and thrive through the later stages of the PHE.