Patient Engagement Marketing has allowed us to show the value that we give to our patients. What sets us apart is our excellent service and now we have a tool to help us showcase that.”
Ben Klein, Operations Manager for Outpatient Rehab at Jupiter Medical CenterThe Challenge
The Cary Grossman Health & Wellness Center, the largest of Jupiter Medical Center’s 13 rehab therapy locations in Jupiter, FL, found itself in need of a digital marketing solution to stay relevant and competitive in today’s changing marketplace.
Despite a steady flow of referral customers, the center recognized that more and more people turn to the internet to find and evaluate providers. Seeing reviews of competitors online, it became clear just how important a great online reputation really is to drive new business, attract top talent, and showcase their already exemplary services.
However, the center didn’t have a dedicated marketing specialist on staff and lacked the necessary tools and resources needed to properly manage an online reputation. The result was very few reviews anywhere online, inaccurate company information plaguing searches, and low ratings that didn’t properly reflect the actual quality of service.
When prospective patients searched online for “Jupiter physical therapy near me,” the company had minimal visibility accompanied by a misrepresentation of what they brought to the table.
This gave us another metric and another tool to help team members be recognized by patients. When they’re that excited about it, you want to capture that in that moment.
Kristi Edwards, Director of Rehabilitation Services at Jupiter Medical CenterThe Solution
For the Cary Grossman Health & Wellness Center, the option for a dedicated marketing person on staff was out of the question. Instead, the company needed to find a solution that integrated easily into their existing systems, worked without the need for extensive setup and training, and produced meaningful and measurable results.
That solution was Patient Engagement Marketing, an automated online reputation building solution that integrated directly and seamlessly into the company’s existing EHR. The software allowed staff to quickly identify patients with positive experiences, and with the click of a button, send them a request for a review and rating. The window to capture a patient’s positive experience and turn it into a marketing asset is small. Patient Engagement Marketing delivered the flexibility to reach the right patients at the right time and in the right way.
The best part was that the solution was cost effective, easy to integrate, and came with the full support of Net Health through training, technical guidance, and the confidence of reliability throughout the entire process.
The Results
Results for Jupiter Medical Center’s rehab therapy department were immediate and impactful. Within just 30 days of deploying the software, the company saw:
- Google review ratings increased from 3.4 to 4.7, now one of the highest amongst their peers in the area.
- The number of reviews increased from less than 5 to just under 40.
- Company information corrected and updated in over 80 directories.
- Gained the ability to identify any areas of service needing improvement in real time.
Now, when people search for “Jupiter physical therapy near me,” the company is regularly one of the top results with correct information and the reviews and ratings that match the quality of care they provide. The company can now compete and beat other providers in the area without needing to spend and expend unnecessary resources.
The Patient Engagement Marketing results have been so successful, Jupiter Medical Center looks forward to implementing the tool for all of their care departments in the future.