Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers. One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James. Recent social movements like Black Lives […]
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Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”. The purpose of this event was to have a truly open conversation about the controversial but relevant […]
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I once heard someone say that the only thing better than owning a boat is having a friend who owns one. The sentiment here, of course, is that one doesn’t have to own that which he needs to have a good time; he just needs to have a friend who does. Whether the subject is […]
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Ever set a commitment for yourself and fail to get it done? Sure you have. We all have. It might be that 5 a.m. run we carefully planned the night before, or it could be to get through our unread emails by the end of the day. Sometimes the stakes are even higher, like […]
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Content marketing covers a variety of different strategies and media including social media, email campaigns, videos, infographics, whitepapers and ebooks, to name just a few. And, since all of these content delivery options have very specific audiences and goals, private practice physical therapists, occupational therapists and speech-language pathologists can easily (and understandably) feel overwhelmed with […]
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In a recent blog post, I discussed the power of branding and how, for private practice rehab therapists, your brand deserves upfront, company-wide attention. Your brand is a promise to patients and prospective patients, after all, and with this promise comes a set of expectations that drives not just your visual identity, but the entire […]
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Branding is no small matter. Brand strategy should not be an appendix at the end of a business plan or a footnote within your marketing strategy. Branding deserves upfront, company-wide attention, and it should be discussed regularly in the conference room, the exam room and the front office. Those who have achieved any level of […]
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We as rehab therapists are generally proud of ourselves – and rightly so. We’ve worked hard to earn the credentials that we now hold in such high regard, many of which have been earned long after graduating from physical, occupational or speech therapy school. These credentials distinguish us from one another and convey specialties in […]
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As outpatient and private practice rehab therapists, do you realize how much value you can offer your patients outside the walls of your clinic? From injury prevention articles to wellness tips to suggestions and support for caregivers … you have information that is of value, and it is within your power to use it! Relevant, […]
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Anyone who’s ever flown on a commercial aircraft has heard the safety spiel that airline attendants give when the plane is taxiing toward the runway. If you’re a frequent flier, perhaps you tune it out. But, you probably know the gist. Keep your seat backs and tray tables upright. Fasten your safety belts. In the […]
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One single visit from a patient who suffers from back pain will not likely fix their issue. Rather, multiple visits with a physical therapist over a duration of time might gradually ease the pain, setting the patient up for more long-term relief. Yet, each injury is unique, and a significant one can require an extensive […]
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It’s easy to do things the way they’ve been done before. What’s not so easy is charting a new course and deciding to take a risk. Marketing is an area where taking risks can be relatively safe (how often are you going to lose the farm by placing an ad that doesn’t pan out?), and […]
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Whether they take the form of newsletters, event announcements, or clinic updates, marketing emails are created as a strategic combination of text and images. The most effective ones are concise, well-designed, clearly written, and function (in both appearance and functionality) on all types of devices. Such emails help rehab therapy practices engage with their communities […]
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A plan is only as good as the objective on which it is focused. Without the presence of a clear and simple objective, however, a plan can lead down any path. The good news is that you’re guaranteed to arrive somewhere. The bad news? You’ll have very little chance of arriving somewhere productive when your […]
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