Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers. One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James. Recent social movements like Black Lives […]
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Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”. The purpose of this event was to have a truly open conversation about the controversial but relevant […]
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If you’re reading this post, then you likely already know some of the benefits of how online reviews can help a physical therapy clinic’s digital reputation. In fact, Over 90% of people use online reviews in some capacity to evaluate healthcare providers.1 What you might not know is that online reviews also help with building […]
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Arguably one of the most impactful shows of the last decade was Game of Thrones. Despite the controversial last season (you may still feel strongly about it yourself), HBO has recently released the trailers for the prequel show. With such a divided audience and a bad taste for the franchise in many viewers’ mouths, why […]
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A good carpenter will always tote around a truckload of tools, ready and prepared to tackle most any job. And yet when the carpenter steps from the truck and onto a job site, the one tool we all envision dangling from his or her tool belt is universal: a simple, solid, well-used hammer. When it […]
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We’re gearing up for college football’s bowl season and the Super Bowl is around the corner. Whether or not you’re a football fan, it’s hard this time of year to ignore how the sport has taken over our lexicon. For instance, you don’t have to be a fan of the gridiron to know what it […]
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We all know Google. Their products and service offerings pervade everyday life, with everything from email to cell phones. But the most useful Google tool for many physical therapy business owners has always been their original product: online search. The budget-friendly tool provides a “quick and dirty” means to research the industry, our own businesses, […]
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Improve your physical therapy website SEO through a content marketing strategy that makes consistent use of inbound and outbound links.
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Let’s face it, we all want our business to be at the top of the “pile” when it comes to internet searches. Like it or not, it’s actually a good thing that all 141 million results for “physical therapy Chicago” don’t end up sharing the very top of the search results. That would be a […]
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Believe it or not, it’s that time of year again. Now that we’ve entered November, today marks just 57 days until calendar year medical benefits will reset for many of your patients. Renewed deductibles, expiration of existing insurance plans, and the zeroing of health savings accounts will mean more money out of pocket for your […]
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A brand is a promise. When you deliver a product or service, consumers want to know two things: what they can expect, and how much it is going to cost.
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The Get Physical Therapy Customers series is designed for outpatient therapy business owners and leaders. Over the next several weeks, we will explore strategies focused on your clinic’s most prized asset – its customers. Before becoming a physical therapist, I remember working for a few PT practices that had “marketing personnel” on staff. I remember […]
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I love analyzing physical therapy markets. Taking what everyone else sees, and drilling down to a level of understanding that no one else sees is an exciting and insightful exercise, and I believe it to be a key to a good physical therapy business strategy. If you look at the stock market like most (myself included), you might […]
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When your goal is to educate your community about physical therapy and its value along a spectrum of seemingly endless health care options, your local press represents one of your greatest megaphones. Not only does the press (i.e., TV, newspaper, radio, websites, etc.) already have the ear of a relatively diverse audience, many of these […]
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