Tannus is a marketing expert in outpatient PT practice and speaks nationally on the topics of entrepreneurship, marketing, and finance, and has written articles for numerous publications, including PT in Motion, Impact Magazine, and Advance for Directors in Rehabilitation. In addition, Tannus attended physical therapy school at UCSF and practiced as a physical therapist in outpatient, inpatient, and home health settings.
Few marketing conversations these days are complete without a discussion about website traffic and search engine optimization (SEO). This is for good reason. Rehab therapists, like nearly all other marketing professionals, are increasingly investing higher dollars toward digital marketing channels while sharing a common, transcending goal: to drive digital traffic to their websites and online…
When last week’s Mega Millions jackpot crossed the billion-dollar threshold, media coverage generally focused on two things: the influx of ticket buyers, and the long odds these folks have of winning anything at all. Yet, those who point out that we’re more likely to be struck by lightning or go to the E.R. with a…
Private practice rehab therapists – physical therapists, occupational therapists and speech-language pathologists – are natural educators. And, the communities within which they live and work are virtual classrooms filled with eager students. These students are citizens of all ages and backgrounds who care about issues such as health care, injury prevention, maintaining long-term independence, lifestyle…
Adding and regularly contributing to a blog on your rehab therapy website is a smart idea. Why? Because blog content can play a significant role in helping search engines – and by extension, patients – find your website. An active and well-written blog can also help improve your search rankings without the need to pay…
Do more with less. This is a challenge many private practice physical therapists face every day, and it mimics one that Random House publisher Bennett Cerf famously gave his client back in 1960. The story goes that Bennett wanted to produce a children’s book that was creative and fun, but which was also simple enough…
As a private practice physical therapist, occupational therapist or speech-language pathologist, getting foot traffic in your clinic should be a top priority. And, hosting special events is a great way to do this. Perhaps you’ve recently expanded your clinic space. Maybe you’re celebrating a milestone anniversary. You have probably been wondering, “Should I offer a…
Even as other forms of digital communication have grown to become more mainstream and immediate, I still love email. It’s efficient and versatile, and just about everyone still uses it. I use email for a variety of purposes including personal communications, education and learning, professional communications, and even marketing. If done right, email can convey…
I once heard someone say that the only thing better than owning a boat is having a friend who owns one. The sentiment here, of course, is that one doesn’t have to own that which he needs to have a good time; he just needs to have a friend who does. Whether the subject is…
Ever set a commitment for yourself and fail to get it done? Sure you have. We all have. It might be that 5 a.m. run we carefully planned the night before, or it could be to get through our unread emails by the end of the day. Sometimes the stakes are even higher, like…
Content marketing covers a variety of different strategies and media including social media, email campaigns, videos, infographics, whitepapers and ebooks, to name just a few. And, since all of these content delivery options have very specific audiences and goals, private practice physical therapists, occupational therapists and speech-language pathologists can easily (and understandably) feel overwhelmed with…