Tannus is a marketing expert in outpatient PT practice and speaks nationally on the topics of entrepreneurship, marketing, and finance, and has written articles for numerous publications, including PT in Motion, Impact Magazine, and Advance for Directors in Rehabilitation. In addition, Tannus attended physical therapy school at UCSF and practiced as a physical therapist in outpatient, inpatient, and home health settings.
In a recent blog post, I discussed the power of branding and how, for private practice rehab therapists, your brand deserves upfront, company-wide attention. Your brand is a promise to patients and prospective patients, after all, and with this promise comes a set of expectations that drives not just your visual identity, but the entire…
Branding is no small matter. Brand strategy should not be an appendix at the end of a business plan or a footnote within your marketing strategy. Branding deserves upfront, company-wide attention, and it should be discussed regularly in the conference room, the exam room and the front office. Those who have achieved any level of…
We as rehab therapists are generally proud of ourselves – and rightly so. We’ve worked hard to earn the credentials that we now hold in such high regard, many of which have been earned long after graduating from physical, occupational or speech therapy school. These credentials distinguish us from one another and convey specialties in…
As outpatient and private practice rehab therapists, do you realize how much value you can offer your patients outside the walls of your clinic? From injury prevention articles to wellness tips to suggestions and support for caregivers … you have information that is of value, and it is within your power to use it! Relevant,…
Anyone who’s ever flown on a commercial aircraft has heard the safety spiel that airline attendants give when the plane is taxiing toward the runway. If you’re a frequent flier, perhaps you tune it out. But, you probably know the gist. Keep your seat backs and tray tables upright. Fasten your safety belts. In the…
One single visit from a patient who suffers from back pain will not likely fix their issue. Rather, multiple visits with a physical therapist over a duration of time might gradually ease the pain, setting the patient up for more long-term relief. Yet, each injury is unique, and a significant one can require an extensive…
It’s easy to do things the way they’ve been done before. What’s not so easy is charting a new course and deciding to take a risk. Marketing is an area where taking risks can be relatively safe (how often are you going to lose the farm by placing an ad that doesn’t pan out?), and…
Whether they take the form of newsletters, event announcements, or clinic updates, marketing emails are created as a strategic combination of text and images. The most effective ones are concise, well-designed, clearly written, and function (in both appearance and functionality) on all types of devices. Such emails help rehab therapy practices engage with their communities…
A plan is only as good as the objective on which it is focused. Without the presence of a clear and simple objective, however, a plan can lead down any path. The good news is that you’re guaranteed to arrive somewhere. The bad news? You’ll have very little chance of arriving somewhere productive when your…
Today, you’ll be exposed to up to 10,000 brands1, each trying to be distinct. Each vying for your attention. And, each adding a layer of noise into your already complex world. It’s tiring to think about it. It’s also a problem for each one of those thousands of brands trying to compete for a sliver…
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