Tannus is a marketing expert in outpatient PT practice and speaks nationally on the topics of entrepreneurship, marketing, and finance, and has written articles for numerous publications, including PT in Motion, Impact Magazine, and Advance for Directors in Rehabilitation. In addition, Tannus attended physical therapy school at UCSF and practiced as a physical therapist in outpatient, inpatient, and home health settings.
You’ve got a great website. That’s the first step in building your online presence. But have you set up Google My Business yet? If not, locals looking for your business online may not be able to find you and your beautiful website. It’s a core element of local SEO and super important for your PT…
Setting up a proper Facebook page is critical in properly representing your clinic on the platform and throughout the internet. Below are 7 easy steps to follow to achieve an optimized Facebook page for your PT clinic. 1) Profile Image The profile photo is the first thing that most consumers see. This image is a…
One of the best — and least expensive — ways of telling your community about a special event at your PT practice is by getting an article in your local community newspaper through a press release. Unfortunately, writing a press release isn’t something that’s taught when you’re studying physical therapy. We’ve put together some simple…
Did you know that more than one in eight people on this planet use Instagram each month? It’s true. According to Statista, more than a staggering 1 billion people use Instagram each month1 … and that number is growing. So, if you own a physical therapy clinic and you’re not on Instagram, you’re likely missing…
So, you’ve got a Facebook Business Page set up and ready to go for your PT practice. Good for you! But now the real work beings. If you don’t get engagement on your page, it will gather cobwebs. If people view a dormant Facebook page without recent posts, it can actually hurt your business. The…
A PT Workshop gives you the opportunity to demonstrate PT in action. You can share your expertise and build community engagement and public relations for your practice. While most PTs know how to create a PT Workshop, many miss the boat when it comes to promoting it. Putting up flyers and sending emails to current…
What are the two most important things about running a PT Clinic? First, attracting new patients and secondly, retaining them. Retaining your patients is actually even more important, because it costs less to retain a patient than to find a new one! What’s more, recent data has revealed that more than 41% of patients skipped…
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