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Outpatient Therapy

Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Leadership

Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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Industry News Makers of OxyContin Will Stop Promoting to Doctors

Makers of OxyContin Will Stop Promoting to Doctors

February 20, 2018 by Net Health

Purdue Pharma Backs Away From Marketing Opioids

The makers of OxyContin, Purdue Pharma, recently stopped marketing opioid drugs to doctors amidst controversy and lawsuits. Purdue has received significant backlash for exaggerating OxyContin’s safety and minimizing the dangers. As the national opioid epidemic conversation continues to gain traction, more pharmaceutical companies may decide to change opioid sales and marketing tactics. The decision by Perdue is beneficial for those battling the cultural epidemic, but it will take a larger movement to shift the tide of the national crisis. Rather, to majorly impact the prescription opioid culture across the United States it will require collaborative efforts from the government, pharmaceutical companies and healthcare providers.

An Opportunity for Therapists Arises

Alas, recent developments in state and federal government combating the opioid epidemic may gather momentum per the announcement of support coming from the executive branch. The Health and Human Services (HHS) secretary declared the opioid crisis a public health emergency. As a result, lawmakers have reacted by developing bills placing stricter regulations on opioids. Though, physical therapy and occupational therapy stand in unique positions to give doctors and other healthcare providers an effective and safe pain management for patients without using pain medicine. With that being said, in combination with the recent repeal of the therapy cap, changes in Washington could benefit therapists by encouraging hospitals and medical businesses to first look to sustainable therapy treatments.

To shed light on therapy as a pain management option, the American Physical Therapy Association (APTA) contributed to the conversation by launching the ongoing #ChoosePT campaign. The campaign emphasizes the practicality and long-term benefit of choosing physical therapy over prescription medicine.


Read more from Bangor Daily News here.

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