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Outpatient Therapy

Grow Your Rehab Therapy Practice Using Paid Ads and Search Engine Marketing

When done right, paid advertising and search engine marketing are amazing tools to reach new patients and grow your business. By applying several basic tactics, you can start using powerful digital advertising platforms like Google and Facebook to target specific audiences and help ensure a steady flow of business for your practice. Click to View […]

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Hospice

Five Key Stressors Hospice Professionals Face, with Guidance for Support

Hospice professionals help others face death and loss, while juggling interdisciplinary communications, quality compliance regulations and ever-evolving technologies. You are continually there for families and their dear ones who are passing away. But what about you? Get the eBook In caregiving professions, it is easy to get swept up in the needs of others and forget […]

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Leadership

Net Health’s CIO discusses diversity and how it can build a stronger organization

Diversity in the workplace is an on-going issue but it’s an issue with solutions. To build diversity, it takes forward-thinking initiatives, a reexamination of the hiring philosophy, and the support of the company’s decision-makers.  One such supporter of diversity in the workplace is Net Health’s CIO, Jason “JJ” James.  Recent social movements like Black Lives […]

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Tough Questions | Real Answers: Net Health’s Fireside Chat about Race

Net Health did something different recently. Nearly two hundred employees and their families gathered around their computer screens to take part in a landmark event in our company’s history – we called it a “Fireside Chat about Race”.  The purpose of this event was to have a truly open conversation about the controversial but relevant […]

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Blog Posts Social Distancing Shifts Hospices Toward Digital Marketing
Hospice

Social Distancing Shifts Hospices Toward Digital Marketing

May 18, 2020 by Net Health

This content is reprinted from a Hospice News digital magazine article written by Jim Parker and published on May 15, 2020. Read the full article here.

Hospices are using virtual communication to support the health of their businesses as well as the health of their patients during the ongoing pandemic. In a time of social distancing and sheltering-in-place, providers have had to up their games when it comes to digital marketing. 

Traditional hospice marketing has largely relied on methods such as face-to-face sales calls with referral partners, including nursing homes, hospitals and physicians’ offices. During the COVID-19 outbreak, nursing homes and hospitals nationwide have severely restricted access to their facilities, often disrupting hospices’ marketing efforts. Hospice clinicians have even had difficulty accessing patients in nursing homes and assisted living facilities. 

Staying on our referral partners’ radar, marketing liaisons for hospice agencies are in that community. We are face-to-face. We are feet on the street. We live in our cars. We were in agencies; we’re in assisted living facilities,” said Kelly Anderson, administrator for Louisiana-based Canon Hospice Northshore in a Net Health webinar. “We’re going to hospitals, seeing our case managers, visiting our physicians, doing lunches. We can’t do this face to face anymore; we have to do this from a distance. I think you really have to think outside of the box.”

Many hospices are turning to social media to promote their brands.

Social media offers marketing opportunities that few businesses can afford to underestimate or ignore, particularly as the tech savvy millennial generation are increasingly engaged in purchasing, health care and end-of-life care decisions. The average person spends more than six hours hours online every day, according to a report released in January.

Using the internet and social media offer hospice organizations a way to: centralize communications, discover more cost effective ways to drive revenue, build a company knowledge base, collaborate more effectively, leverage staff and customers in new ways, drive traffic and increase leads and enhance recruiting efforts, a 2007 study indicated.

Read the full article at Hospice News.

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