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Patient Engagement Marketing
Do Online Reviews Matter for SNF Rehab Therapists? You Bet They Do!
If you have an opinion but decide not to express it online, does it truly carry any significance? We ask this in jest, of course, as sometimes it can seem we live in an era of extreme subjectivity. Through countless websites and apps, people are encouraged to share their personal experiences so often that it […]
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Patient Engagement Marketing
The Value of Retention: Rehab Therapy Marketing to Inactive Patients
Here’s a statistic that may blow your mind: It can be anywhere from five to 25 times more expensive to acquire a new customer or client than it is to keep a current one.1 That sobering figure comes to us courtesy of the Harvard Business Review. And yet, when our Net Health team speaks to […]
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Patient Engagement Marketing
How to Pitch Your Physical Therapy to the Media
Through your media relations efforts, you heard through the grapevine that a writer, journalist, producer or the like is interested in telling a story with ties to physical therapy. Maybe it’s a story about preventing back pain while running, dealing with chronic pain, or preventing injury/surgery. Regardless, your instinct is immediate: You want to be […]
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Therapy
6 Helpful Blog Tips for Your Physical Therapy Practice
If your physical therapy practice has a website, adding a blog to it is a smart idea. Why? Because blog content can help search engines find your website, as well as help improve your rankings in search without paying for costly ads. That said, you also have to do the blog right so it will […]
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Therapy
Say What?! Responding to Online Reviews for Physical Therapy
Online reviews and “reputation management” are major components of modern digital marketing, and for good reason. A recent local consumer review survey stated that 92% of consumers read online reviews, meaning more consumers than ever are willing to do their research before choosing a product or service. So, needless to say, online reviews affect all […]
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Patient Engagement Marketing
3 Easy Steps for More Online Physical Therapy Reviews
If you’re reading this post, then you likely already know some of the benefits of how online reviews can help a physical therapy clinic’s digital reputation. In fact, Over 90% of people use online reviews in some capacity to evaluate healthcare providers.1 What you might not know is that online reviews also help with building […]
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Patient Engagement Marketing
Jupiter Medical Proves You Don’t Need More Marketing Staff to Move the Needle
It’s no secret that more and more people are turning to the internet to find and evaluate medical providers. Last year, The Cary Grossman Health & Wellness Center, the largest of Jupiter Medical Center’s 13 rehab therapy locations in Jupiter, FL, realized that its online presence was lagging behind the competition and online reviews weren’t […]
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Patient Engagement Marketing
5 Tips for Effective Storytelling in Physical Therapy Marketing
Arguably one of the most impactful shows of the last decade was Game of Thrones. Despite the controversial last season (you may still feel strongly about it yourself), HBO has recently released the trailers for the prequel show. With such a divided audience and a bad taste for the franchise in many viewers’ mouths, why […]
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Patient Engagement Marketing
5 Ways to Improve Your Physical Therapy Blog in 2022
A good carpenter will always tote around a truckload of tools, ready and prepared to tackle most any job. And yet when the carpenter steps from the truck and onto a job site, the one tool we all envision dangling from his or her tool belt is universal: a simple, solid, well-used hammer. When it […]
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Patient Engagement Marketing
6 Physical Therapy Content Marketing Resolutions for 2022 – Gridiron Edition
We’re gearing up for college football’s bowl season and the Super Bowl is around the corner. Whether or not you’re a football fan, it’s hard this time of year to ignore how the sport has taken over our lexicon. For instance, you don’t have to be a fan of the gridiron to know what it […]
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