A robust email list is one of the most important things a PT business — or any business — can have. It enables you to communicate with your patients and best prospects in a meaningful way. You can promote special offers, events, giveaways, new services, celebrate new employees and much more. So how to you…
Is your PT practice thriving or are you having a few too many empty slots in your schedule these days? The reality is, you’ve got to fill your schedule in order to pay your bills and stay profitable. But how do you find new patients? You might be surprised to hear that the best place…
You’ve got a great website. That’s the first step in building your online presence. But have you set up Google My Business yet? If not, locals looking for your business online may not be able to find you and your beautiful website. It’s a core element of local SEO and super important for your PT…
In the perfect world, outpatient therapy billing is a seamless process that ensures all parties are appropriately billed, compensated or reimbursed for services rendered. After all, it’s a daily routine in your practice, so it should run smoothly 99% of the time, right? Right! Except we all know that’s often not the case. The Government…
It’s hard to believe, but summer is just around the corner. And we all know what that means…barbecues, beaches…and PDPM preparation! Wherever you sit on the readiness scale, it’s important to dispel a few of the misconceptions about PDPM, so you’re building and executing against a sound strategy based in reality and practicality, not hype….
The Merit-Based Incentive Payment System (MIPS) went into effect this January for therapists—ushering in a new era of incentive-based payments for eligible physical therapists (PTs), occupational therapists (OTs) and speech language pathologists (SLPs). It’s a major change for the industry and will force participating therapists to reassess every aspect of their practice to ensure they…
Older adults have a few insurance options for healthcare, one of which is Medicare Advantage (MA). MA plans provide coverage for traditional Medicare Part A (hospital insurance) and Medicare Part B (medical insurance), and often provide additional benefits, such as prescription drugs, vision and dental care. The main difference is that MA plans are offered…
Maintaining happy customers who enjoy the full value of their investment in a company’s products and services should be the priority for every software company. It would seem intuitive, but not all companies have such a customer-focused mindset. Read what Optima’s EVP of client services, Christine Jones, has to say about the importance of client…
2017 has proven to be a busy year for the hospice industry. With increased mergers and acquisitions and overall industry growth, this sector has become “one to watch” in healthcare. According to the latest Home Care Market Report, more than 4,000 agencies are now offering hospice care nationwide, providing care to 1.34 million annually. The…
How will a hospice or long-term care facility respond in the event that its city is evacuated due to hurricane warnings? Where will patients receive the care they need? How will family members be notified of any necessary move? As many of us recover from recent hurricanes, the damage these natural disasters have caused is…