Email Newsletters & Patient Retention for PT Clinics

Email Newsletters & Patient Retention for PT Clinics

What are the two most important things about running a PT Clinic? First, attracting new patients and secondly, retaining them. Retaining your patients is actually even more important, because it costs less to retain a patient than to find a new one! What’s more, recent data has revealed that more than 41% of patients skipped…

How to Make Physical Therapy Part of the Story: The Pitch

How to Make Physical Therapy Part of the Story: The Pitch

Here’s the situation: Through your media relations efforts, you heard through the grapevine that a writer, journalist, producer or the like is interested in telling a story with ties to physical therapy. Maybe it’s a story about preventing back pain while running, dealing with chronic pain, preventing injury or surgery … or even simply picking…