There isn’t a single form of marketing that is more effective, economical, and conversion-driving than a direct referral. The ability to create and cultivate raving fans who generate business for you is the most sustainable way to stretch your marketing dollar and ensure the longevity of your practice. Knowing this, it begs the obvious follow-up…
You don’t have to go far in today’s business climate to hear a barrage of digital marketing buzzwords about the quality of your online presence. Reputation management…Search Engine Optimization (SEO)…Business Citations…Revenue Funnels. And while these words certainly sound important, here are the real questions. Is a positive online presence that encompasses these concepts really necessary…
Strike while the iron is hot. It’s tempting to gloss over cliché phrases, but this is one that couldn’t be more pertinent to the current status of the physical therapy marketing landscape. As the country begins lifting COVID-19 restrictions after a long uphill year-and-a-half battle, many rehab therapy providers are looking to better their balance…
Reviews have been around for a long time, helping us to decide what movie to see or which restaurant to attend for date night. And while writing them used to be a job reserved for critics, today anyone can share their feedback for the world to see with online reviews. In essence, online reviews are…
Being great at your job used to be enough to drive new business through the door. However, as big data and online information accessibility continue to reshape the physical therapy market, things are changing. Now, your online reputation is more important than ever and is a direct factor in how successful your team is at…
You’re probably used to doing things the way you’ve done them before. It’s hard to take on new direction and take a chance, understandably so. Taking risks in marketing, however, can be pretty safe, and when you come across something that can take your practice to the next level, then it’s like hitting the jackpot!…
When promoting your PT, traditional marketing avenues such as advertising, website, and sponsorships are available anywhere you look. But if you want to differentiate your practice and take it a step further, there is one important aspect that will really stand out from the rest – your personality. Your personality – and that of your…
Every day, we’re all exposed to thousands of brands. Each trying to stand out from the pack. Each vying for our attention. And each adding a layer of noise into our already scomplex world. It’s tiring to think about it. And it’s a problem for each one of those brands trying to compete for a…
Your rehab therapy clinic has blossomed from word-of-mouth recommendations, and your patients rave about your therapy program while they’re in your waiting room. But, what are people saying about your outpatient therapy program online? A massive 80 percent of consumers have used the internet to make a healthcare-related search in the past year, and 60…
Learn what marketing activities to keep, cut, and grow during a crisis Even though we are all isolated right now, it’s not the time to sit on our hands. Rehab therapy private practices need to be proactive and look for ways to keep their business growing and relevant during the pandemic. It’s important for business…
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