It’s safe to say we’re all navigating uncharted territory. The COVID-19 pandemic has hit us in ways we could never have predicted, causing disruptions that have upended pretty much every aspect of our lives. And of course, private practice physical therapy clinics haven’t been immune to this chaotic chain of events. Through our work here…
Our lives have changed rapidly over the last few weeks. News changes minute by minute, schools are evolving into virtual classrooms, and brick-and-mortar offices have closed to stop the spread of COVID-19. In the meantime, as so-called nonessential employees have been put on notice to stay home, many private practice physical therapy clinics are wondering…
If you have a physical therapy clinic, you’re probably non-stop-busy helping your patients, running your business, networking and building your practice. For many, the idea of doing social media posts and promotions are at the bottom of the list and often don’t get done. However, social media is actually a big part of building your…
A robust email list is one of the most important things a PT business — or any business — can have. It enables you to communicate with your patients and best prospects in a meaningful way. You can promote special offers, events, giveaways, new services, celebrate new employees and much more. So how to you…
Is your PT practice thriving or are you having a few too many empty slots in your schedule these days? The reality is, you’ve got to fill your schedule in order to pay your bills and stay profitable. But how do you find new patients? You might be surprised to hear that the best place…
You’ve got a great website. That’s the first step in building your online presence. But have you set up Google My Business yet? If not, locals looking for your business online may not be able to find you and your beautiful website. It’s a core element of local SEO and super important for your PT…
Setting up a proper Facebook page is critical in properly representing your clinic on the platform and throughout the internet. Below are 7 easy steps to follow to achieve an optimized Facebook page for your PT clinic. 1) Profile Image The profile photo is the first thing that most consumers see. This image is a…
One of the best — and least expensive — ways of telling your community about a special event at your PT practice is by getting an article in your local community newspaper through a press release. Unfortunately, writing a press release isn’t something that’s taught when you’re studying physical therapy. We’ve put together some simple…
Did you know that more than one in eight people on this planet use Instagram each month? It’s true. According to Statista, more than a staggering 1 billion people use Instagram each month1 … and that number is growing. So, if you own a physical therapy clinic and you’re not on Instagram, you’re likely missing…
So, you’ve got a Facebook Business Page set up and ready to go for your PT practice. Good for you! But now the real work beings. If you don’t get engagement on your page, it will gather cobwebs. If people view a dormant Facebook page without recent posts, it can actually hurt your business. The…
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